E-Commerce & Online Business · Intermediate level

Intermediate level · Module 5 of 6 · 13 guided hours

Store Analytics and Conversion

Measure performance and improve how many visitors buy.

Learning objectives

  • Track key store metrics
  • Analyse the purchase funnel
  • Test improvements to conversion

Topics

  • sessions and conversion rate
  • average order value
  • funnel stages
  • cart abandonment
  • A/B tests
  • dashboards

Lessons

  1. Lesson 1 Key Store Metrics

    Measure what matters for an online store.

    sessionsconversion rateaverage order valuerevenue

  2. Lesson 2 Funnel Analysis

    Find where shoppers drop out before buying.

    funnel stagesstep conversioncart abandonmentdrop-off causes

  3. Lesson 3 Testing Improvements

    Change one thing and measure the effect.

    hypothesisA/B testsample sizedecision

Practical activity

Analyse a store's funnel data, identify the biggest drop-off and plan a test to improve it.

Expected outcomes

  • Data-driven store decisions
  • Higher conversion

Assessment

Funnel analysis and test plan reviewed.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.