Intermediate level · Module 2: Online Marketing for E-Commerce · Lesson 1 of 3
Social Ads for Stores
Run small ads that bring buyers, not just likes.
In this lesson you will
- Target ads to likely buyers
- Test and measure ads
Key concepts
targetingcreativebudgetcost per order
The lesson
Target people likely to buy: location, interests and past visitors.
Show the product clearly with price and a simple call to action.
Start with a small budget, compare two versions and measure cost per order, not just clicks.
Step by step
- Define the audience.
- Create two ad versions.
- Set a small budget.
- Measure cost per order.
Practice activity
Plan and run a small ad test.
Expected result: An ad test with measured results.
Check your understanding
-
What should ads be measured by?
Show answer
Cost per order, not just clicks.
-
Why test two versions?
Show answer
To learn which works better.
Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.