E-Commerce & Online Business · Intermediate level

Intermediate level · Module 2: Online Marketing for E-Commerce · Lesson 3 of 3

Search Basics for Product Pages

Help people find products through search engines.

In this lesson you will

  • Write search-friendly titles and descriptions
  • Improve page speed and images

Key concepts

keywordstitles and descriptionsimage alt textpage speed

The lesson

Use words customers search for in product titles and descriptions, naturally.

Write unique descriptions, add alt text to images and keep images compressed for speed.

Search visibility grows slowly; combine it with ads and messaging.

Step by step

  1. Research keywords.
  2. Improve five product pages.
  3. Add alt text.
  4. Compress images.

Practice activity

Optimise five product pages.

Expected result: Improved, search-friendly pages.

Check your understanding

  1. Why add image alt text?

    Show answer

    It describes images for search engines and screen readers.

  2. Why compress images?

    Show answer

    Faster pages.

Taught live by an instructor — online or in person. Free course lessons are for self-study and do not lead to a certificate — see registration options.